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Case Study : David Alpert

by Manshu
 
 
views: 1231 | rating: 2/10
 


It is evident from the given case that David maintained an effective relationship with his peers. He did so by understanding the expectations of the various people around him and fulfilling the needs accordingly. Citings from the case highlight the efficient manner and the qualities which contributed to his effective relationships.

Task Force Meeting: David uses humor to get his message across in a very light manner. He makes Ashby realize his mistake without offending or insulting him in between the meeting. This is the best technique deal with minor disciplinary lag. This shows his effective manner to handle such incidents at group meetings.

Relationships with Product Managers: He showed a great tactical skill in fending of the provocations raised by Ken Self. Rather than getting agitated he diverted the focus of the group to another issue and brought it back at a later point to reduce the impact of the counter argument of Ken.

Dealings with Market Research: The Market Research Department thought that David knew what went on there. David was aware of this fact and deliberately cultivated this image. This made sure that they always kept on their toes and to effect this he provided them with business information which could be used implementing programs. This showed his shrewdness and understanding of the department's functional attributes.

Dealing with Sales People: He shows tremendous respect for the vast experience and the age factor of the sales department. He understands that they expect decision makers and so this is what he delivers. He is aware of the resentment of the sales people and accepts it pragmatically. This shows his ability to see the situation from other people's point of view and gaining insight into the problem.

Meeting with Control Department: Two critical things emerge in his dealing with the control department. First is that he reaslises where the critical resources of a department lay. In this case he knows that the capable people would be young starters and not in the middle level management. Secondly he knows that he has to act tough to get his job done. This is evident from his dealings with Dredge where he doesn't accept the excuses but argues for more informative response. Till the end he made sure that Dredge get back to him with the calculations he required.

Meeting with Subordinates: Here he shows testing skills which he showed by analyzing the presentation and asking question at regular intervals to test their thorough study of the market. He knows that they try hard to please him and so he does not order them, but gives subtle indications of his requirements. He also makes sure that there is a lively and amicable relationship between them which he ensures by discussing issues in a light and friendly manner.

Meeting with Superiors: Knowing the fact that the superiors have a busy schedule and like candidness he made sure that he was brief and concise in his approach. He also knew that they welcome learning debates and thus he never hesitated to disagree whenever he felt he had a valid point. This made sure that they were on the same wavelength while discussing issues. This reflects on his adaptive skills which is important for him to fulfill their expectations.



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